There are any number of ways to cash in on a presence at SXSW. One of the newest and most innovative? Apparently, it's to be at the receiving end of a joke.

HuddleHub, a SXSW Trade Show exhibitor in 2010, is an interface that allows sports fans to manage all of their fantasy sports in one place, even if their teams happen to traverse numerous different sites. This unique concept caught the attention of Late Night's own Jimmy Fallon. "There's a new program called 'HuddleHub' that manages all of your fantasy sports teams. They call it the perfect solution for someone who's too lazy to keep track of being too lazy to play actual sports."

What sparked all of this? SXSW, of course. Co-founder Patrick Hereford recently attributed the run of positive attention to their presence at the SXSW Trade Show in 2010.

To learn more about creating positive buzz for your start-up at SXSW 2011, contact Katie King today.

Photo courtesy of HuddleHub